What's the secret to success? How will you stand up and stand out from the noise and competition? How will you Make Your Message Matter in 2024?
There are So. Many. Options. In just the past few days I've seen the "answers to my visibility prayers" as low at $7 and as high as $5,000.
That bugs me.
And what bugs me more are the promises of the keyboard warriors who claim they are in this extraordinary 'club' of successful women, making 6- and 7-figure incomes, who seemingly snap their fingers and money lands in their lap.
How many times have you seen six and seven-figure promises like these?
You download their freebie, end up in a sales funnel and then have to go back and unsubscribe after receiving a half-dozen emails regurgitating the same promise.
Speaking of downloads: I'll admit it. I'm a download junkie.
If I see a free eBook on "How to...", or "Top X Ways to..." I'll grab it. It's sort of become a game. I download the free item, then kick myself because I knew the moment I started typing my email address – I was going to be disappointed. There was a promise of "Instant Success Guaranteed" or a "Secret Formula" that would be nothing more than a 12-page document (Which could’ve been 3 pages but the creator s-t-r-e-t-c-h-e-d everything to make it appear bigger than it is.) that gave little insight and a lot of crap.
I’ve fallen for the false sense of urgency and fear tactics. Genuine mentors and coaches respect the decision-making process, providing information and support without pressuring individuals to act hastily. Be cautious of anyone who insists that immediate action is the only path to success. Sure, you can have a limited-time offer – but telling a solopreneur who is desperate to be successful that it’s NOW OR NEVERRRRRR isn’t the way to go.
Guaranteeing instant success is a bold claim. Those claiming their $7 download will turn any struggling solopreneur into a six or seven-figure success overnight is again, crap. Building a sustainable business takes time, effort, and a well-thought-out strategy.
Remember that your dreams and ambitions are precious, deserving of genuine support and guidance. If you've ever felt the sting of disappointment or found yourself entangled in the web of empty promises, I'm here for you. I invite you to share your stories with me. Let's turn those tales of frustration into lessons of resilience. Your journey matters, and together, we can nurture an environment where authenticity and real growth thrive. Reach out, let's chat, and let's build a community of solopreneurs supporting each other on the path to genuine success.
In this journey I’m here to Make Your Message Matter. Because it does. And so do you.
As we embrace the dawn of 2024, I find myself drawn to the word "EVOLVE" as my guiding force for the year.
This choice aligns with the core values of the Brave Women Project, specifically, the 5 Es or 5 Pillars we follow: Educate, Empower, Encourage, Engage, and Evolve. BWP is close to my heart and has allowed me to be a part of an incredible group of women who develop opportunities for women to move into brave action and to develop in four core areas: Relationships, Professional, Impact, and Wellness.
Let me share with you why "EVOLVE" encapsulates my aspirations and intentions for the year ahead.
1. Taking my agency from hourly rates to value-based programs:
In 2024, I am committed to a paradigm shift in my approach to work. I aspire to move beyond the constraints of hourly rates and transition towards value-based programs. This evolution signifies not only a shift in how I perceive my worth but also how I contribute to the success and growth of those I work with.
2. Getting more involved in partnerships with my village:
I recognize the strength of collaboration and community. This year, I am eager to forge stronger partnerships with the incredible individuals who make up my village of supporters. By aligning with businesses that complement mine, we can create synergies that amplify our collective impact and create a more supportive and interconnected network. I’ve joined an organization that fosters support and engagement between solopreneurs and I’m excited to be a part of a dynamic group of business-minded individuals.
3. Becoming a better speaker and booking more speaking gigs:
Communication is a powerful tool, and I am dedicated to honing my skills as a speaker. By evolving into a more articulate and impactful communicator, I aim to share my experiences, insights, and knowledge on a broader stage. Booking more speaking engagements will allow me to connect with diverse audiences, fostering meaningful conversations and inspiring positive change.
4. Writing a book:
The written word holds a unique ability to transcend boundaries and leave a lasting impact. In 2024, I am excited to embark on the journey of writing a book. This endeavor is something I’ve wanted to do since I published Twenty Won in 2021 – and this is the year I’m doing it! I’ll be working with Cori Wamsley of Aurora Corialis Publishing beginning in January.
5. Participating in more mentorship opportunities:
I believe in the transformative power of mentorship, both as a mentor and a mentee. This year, I am committed to participating in more mentorship opportunities, cultivating meaningful connections, and contributing to the growth and development of those who seek guidance and support.
As I embrace the spirit of "EVOLVE" in 2024, I invite you to join me on this journey of growth, collaboration, and empowerment. Together, let's unlock the untapped potential within ourselves and create a ripple effect of positive change in our communities and beyond.
I urge you to book a 30-minute chat with me. I want to talk to YOU about everything evolutionary, collaborating, speaking, writing, and mentoring.
Here’s my calendar link – and if nothing fits your schedule, email me and we will work it out.
Here's to a year of evolution and empowerment... for everyone!
Hey there, fellow go-getters! Today, let's chat about something near and dear to my heart – building a village around your solopreneurial or entrepreneurial journey. Because, let's face it, even the most independent souls need a little support sometimes, right?
Picture this: You, the solopreneur, armed with dreams and a laptop, ready to conquer the world. But hold up – going at it alone? Nah, not in my world. I’m all about community, connection, and creating a village that's got your back.
Here are 5 tips, with proof, that have worked for me when putting together my "A-Team":
1. Identify Your Village: Start by identifying your people – those ride-or-die pals who cheer you on when you're winning and hand you chocolate and wine when things get tough. It could be your childhood BFF, your college roomie, or even that neighbor who's always up for a chat over the fence. How about the people you've met since starting your business? Maybe they're in the same place as you and they need a village, too? Your village is your foundation, your sounding board, and the ones who'll remind you that you're a rockstar even on the gloomiest days.
PROOF: I have a half-dozen “A Team” members who I KNOW if I simply pick up the phone, they are ready to help me. Friends who truly hand me that wine and chocolate when I'm down. I do the same for them. Trust me...find your six. It's quality over quantity.
2. Tap into Online Communities: In this digital age, your village isn't limited to the folks next door. Jump into online communities – whether it's a Facebook group, a Twitter chat, or an Insta community. Connect with like-minded souls who understand the hustle. Share your wins, your struggles, and pick up tips from those who've been there, done that. Trust me, the internet is a goldmine for kindred spirits.
PROOF: I found my bookkeeper in a Facebook group. We’ve been working together since 2020 and she’s one of my most trusted sources!
3. Networking, Minus the Awkwardness: Networking, I know, it sounds all fancy and formal. But fear not – we're keeping it casual. Attend local meetups, join co-working spaces, or simply strike up a conversation with that cool barista who knows your coffee order by heart. You'll be amazed at how many potential allies are just a smile and a "Hey, let's grab a coffee and chat business" away.
PROOF: If you’re local to Pittsburgh and need a wing-woman, I’m your girl! I estimate I've been to over 200 networking events in the past decade.
4. Ask for Help (Seriously, It's Okay!): Here's a little secret – people love feeling needed. So don't be shy to ask for help when you need it. Whether it's brainstorming ideas, proofreading your website copy, or just a shoulder to vent on – your village is there for you. And trust me, they'll appreciate being part of your journey.
PROOF: I feel like a million dollars when my friends ask me for help or for my opinion. Never be afraid to ask your A-Team!
5. Support Each Other's Dreams: A thriving village is a two-way street. It's not just about you and your dreams; it's about cheering on others too. When you invest in your village, you're creating a support system that's as strong as steel. Attend their events, promote their projects, and celebrate their victories. In return, you'll find them right by your side when it's your time to shine.
PROOF: If I’ve said it once, I’ve said it a thousand times – COLLABORATION OVER COMPETITION!
Building a village around your solopreneurial journey isn't just about business – it's about creating a tapestry of relationships that enrich your life. So, go ahead, DO IT with big dreams and an even bigger support system. Your village awaits, ready to turn those dreams into reality.
Let's do this together!
Can you believe it's almost the end of the year? As we gear up for the fresh start that comes with a new year, I wanted to share some down-to-earth tips to help you kick off 2024 on a high note. It's not about selling you anything – it's about sharing some wisdom on how you can make your voice heard during all the noise.
Let's dive in:
1. Tell Your Story, Your Way: In a world full of polished messages, there's something truly special about authenticity. Share your journey, your challenges, and your triumphs. People connect with real stories, and yours could be the one that resonates.
2. Connect with Your People: You know your village better than anyone. Take the time to understand who they are, what they care about, and how you can be a part of their world. When you genuinely connect with your audience, visibility follows.
3. Master the Art of Social Media: Social media is like the neighborhood block party – everyone's there! Find the platforms where your people hang out the most and show up consistently. Share helpful tips, engage with comments, and let your personality shine through.
4. Be a Helpful Neighbor: What do good neighbors do? They help each other out! Offer valuable insights, tips, and resources without expecting anything in return. Being genuinely helpful positions you as a go-to resource in your community.
5. Get Cozy with Collaborations: Just like borrowing a cup of sugar from your neighbor, collaborations can be mutually beneficial. Partner with others in your niche for joint projects, co-host events, or share each other's content. It's a win-win for visibility. It’s all about COLLABORATION OVER COMPETITION!
6. Spruce Up Your Curb Appeal (aka Your Website): Your online home should be warm and welcoming. Make sure your website is easy to navigate, tells your story effectively, and showcases what makes you unique. A well-presented online space is your digital front porch.
7. Start a Friendly Conversation: Join conversations in your industry. Attend virtual meetups, comment on blog posts, and participate in online forums. Engaging in meaningful conversations is a surefire way to get noticed.
8. Dress Up Your Messages with Visuals: Pictures speak a thousand words, right? Add a touch of personality to your messages with visuals. Whether it's graphics, videos, or even GIFs, make your content visually appealing. Canva can be your best friend!
9. Be Consistent, Not Perfect: In my playbook, consistency beats perfection. Show up regularly, be yourself, and embrace the journey. Over time, your commitment will shine through, and people will take notice.
10. Give Thanks and Share the Love: Just like leaving a sweet note for your neighbor, take the time to express gratitude. Thank your followers, celebrate their wins, and share the love within your community. A little appreciation goes a long way.
Here's to a fabulous New Year filled with authentic connections, meaningful conversations, and a spotlight on your incredible journey!
Wishing you all the best in 2024!
Chances are if you are reading this, we have met. Maybe not in person, but we are at least connected through social media. I’m glad you’re here because I'm about to make an announcement. I am a QUEEN!
The Queen of not just Overthinking but of Analysis Paralysis and Imposter Syndrome. Let’s break it down.
Overthinking. We all know what this means, but here’s the Webster version: to think too much about (something): to put too much time into thinking about or analyzing (something) in a way that is more harmful than helpful
Analysis Paralysis. This goes a little deeper: Analysis paralysis is a phrase used to describe the feeling of being unable to decide due to overthinking a problem. This often happens when you're dealing with too many variables and continually researching solutions, instead of acting and deciding.
Imposter Syndrome. If you need a definition, you must be new here. Welcome. Imposter syndrome is the condition of feeling anxious and not experiencing and celebrating success, despite being high performing. This condition often results in people feeling like "a fraud" or "a phony", doubting their abilities, and fearing “being found out”.
What’s funny about all of this is I spend most of my working hours convincing others to ditch overthinking, analysis paralysis, and imposter syndrome. I help people get their rear in gear. I give people confidence. I’m a cheerleader.
But I can’t seem to get out of my own way.
Back in JANUARY I started working with a fantastic course creator professional to create an online course called How to Make Your Message Matter as a Public Speaker. It’s nearly SEPTEMBER and I’ve yet to launch it. Why? Because I keep re-doing things, doubting the value of what I created, and doubting myself. I’ve had a handful of people take the course as beta testers and I received positive and constructive responses. I have a list of things that were suggested I change – to which I keep adding more shit – and it sits. And sits. And sits.
What is wrong with me?
According to the Cleveland Clinic while overthinking is an unhealthy habit that causes MORE stress, it’s not uncommon. You can read more here, but I found the following bullets to be the most interesting and doable:
My last blog was in March, I haven’t created a video in AGES, and my social presence is minimal.
Why can we do so much for others, yet not nearly enough for ourselves?
Here’s another example of living in a procrastination nation: VIBE. One simple word, one amazing program I created in the fall of 2022. Yes, nearly one year ago.
VIBE is Visibility, Influence, and Brand Elevation. Everything I’m already doing for authors, coaches, speakers, and entrepreneurs!
Visibility builds brand awareness, helps you stand out against your competition, and boosts your profitability. Having visibility will provide an opportunity for more people to hear your unique message and for you to fulfill your purpose and leave a large and lasting impact. Visibility will position you as an industry expert and thought leader.
Influence is the secret sauce you stir up to be seen as a leader and expert in your field. Positively influencing others leads to gaining a slew of loyal followers who will not only want to hear your unique message, but who will make referrals that can lead you to more opportunities. Influencers increase the commitment and engagement of their village of supporters and become the go-to authority.
Brand Elevation means you present and introduce yourself in the best light possible. In a world where everyone has a presence online, your brand needs to be elevated to rise above the noise. Having a solid strategy to guide your marketing decisions includes having a memorable brand and a broad communication plan to increase your visibility.
If your goals are:
If you’re spinning your wheels, please stop. Let’s talk about how one of the VIBE packages can help you move out of procrastination nation and gain the recognition you deserve.
You can see the options here, along with a few testimonials from people who have worked with me to expand their reach and develop their personal brand.
What I do matters. What I do helps people. Now if I could just help myself. And maybe, just maybe, I'll launch my course before 2024.
This is part 2 in a 12-part blog series where I will share my good news and the good news of those around me. I encourage you to do the same!
It’s so important for us, as women, to support one another. It’s the collaboration over competition thing. And, since it’s Women’s History Month – I want to make sure I share some ways we can be better friends, better supporters, and all-around better people to each other.
I had the honor and pleasure of being a mentor at the Pittsburgh Business Times 10th Annual Mentoring Monday. This event gathers thousands of women across 40 markets to join in a “speed mentoring” event where you get a brief time to sit across the table from a potential mentor, share your story, and hopefully get solid advice and make lasting connections. Not only was I impressed with the event set-up and organization – I was very impressed with the mentees. Their excitement and preparedness when sitting with me, as a mentor, was incredible. My biggest fear was of course sitting alone and not having anyone wish to chat with me! Can you say Imposter Syndrome? I had meaningful conversations with 10 women of all ages, career levels, and industries. This got me thinking more about mentoring and what makes someone a good mentor.
And most importantly, BE KIND. As a mentor, it’s your responsibility to help your mentee grow, develop, make big decisions, and work on their career and future. Tell us about your mentor or mentee (or both!) experiences in the comments, or if you found this blog post on social media go back and share there.
Here’s to building great relationships!
This is the first in a 12-part blog series where I will share my good news
and encourage you to hopefully do the same!
People who struggle with Imposter Syndrome lack the ability to celebrate their success. If you’ve ever said, “I got lucky with XYZ.” or, “I have no business doing this.”, these are signs of Imposter Syndrome. If you’ve ever sabotaged your own success or downplayed your expertise or talents… yep, you guessed it! This is also Imposter Syndrome.
In my efforts to help others overcome Imposter Syndrome, I’m starting a monthly blog post about anything and everything I need to celebrate.
My hope is that this will help me keep track of things, help me when I’m feeling down or having a bad day, and most importantly – encourage YOU to do the same. I’d love to hear your January accomplishments and I’d love to see you share them – guilt-free and with pride.
If you decide to post them on social media, tag me! Share them in the comments below, or feel free to shoot me an email if you’re still feeling shy.
CELEBRATE YOU TODAY!
My first national placement – Matt and Dana Ziemniak (she is the author of Blue is the Color of Heaven) appeared on Dr. Phil. They traveled to LA with their daughter and were given the red-carpet treatment for their January 5 appearance. You can get more information on the show here and the book here.
I began promotion for two new powerhouse clients; authors Carrie Holzer, Building Puzzles Under Water and Heidi Parr Kerner, Step into YOUR Spotlight.
The Next-Level You Retreat sold out in FOUR days! Teaming up with Renee, Merilee, and Cori is never anything short of fantastic and I can’t wait to get to Erie and spend 2 days with over a dozen incredible, driven, next-level women! Check out what we're offering here and keep checking back for a fall event.
I am an award recipient! Each year, Cribs for Kids celebrates Women's History Month by hosting the Women of Achievement Awards, acknowledging successful and prominent women in the Pittsburgh area. Honorees are nominated and selected based on excellence in their field, making a significant contribution to the betterment of their communities, or outstanding accomplishments for the advancement of women. In March 2023, Cribs for Kids will be recognizing 20 Women of Achievement and 5 Junior Women of Achievement at the 16th Annual Women of Achievement Awards at the Omni William Penn.
I spoke on Imposter Syndrome to an international group at BNY Mellon. There were over 100 participants, in-person and virtually, and I received some of the best feedback I’ve ever had since I started speaking. Some feedback included:
“The speaker was so authentic and able to create a safe space to share and reflect. Truly enjoyed...it was refreshing and inspiring...but also inclusive for someone like me on the other side of the world with a completely different background, culture etc.” – T. C., Belgium
“I just wanted to let you know that we felt so seen (especially the women on the team) with the different imposter archetypes/personalities. It led to an open conversation where we could speak about why we resonate with what we heard and open up about how these personalities live in our individual lives. A teammate of mine even mentioned how he found it very meaningful that there wasn’t a rush to get through the slides, and that we were sent the materials so we could think about the topic after the event. It was overall just a great discussion that brought out a lot of necessary vulnerability in my team and the group as a whole. I really appreciate you coming to talk to our company and appreciate you making space for people to feel seen within this invisible syndrome!” – S.B., Pittsburgh
I bit the bullet and finally began working on creating courses in visibility and PR. I will have a course up and running before summer. Stay tuned for much more on this!
Oh… and I turned 51!
I want to know what you did, what you’re planning, and how I can help! Talk to me in the comments, or email me at email@example.com, and let’s enlighten and encourage one another!
xoxo - Kel
I joined a journaling challenge for 2023, and although I’m a few days behind (Truthfully? It’s closer to a dozen.), I open the email every morning to see what the topic is.
This hit me hard. "Being triggered is a huge opportunity for growth."
I’ve gone through some relationship changes over the past few years that have affected me both personally and professionally. I’ve had people enter my life who have made such an impact on me that it blows my mind. And my strong and steady crowd who, though very small, I know I can count on 24/7/365.
I think of the fabulous ladies from Sex and the City… and in the words of Carrie Bradshaw, “They say nothing lasts forever; dreams change, trends come and go, but friendships never go out of style.”
While I believe that friendships never go out of style, I believe that many friendships are outgrown. They fizzle out. I’d even go as far as to say they die.
Just like we outgrow jobs, situations, and sadly, clothing—we also outgrow people.
By now you’re wondering what being triggered, growth, and relationships have in common… “Where is she going with this post?”
I’m updating a presentation I gave in 2021 called “Building Your Village: Why a Strong Support System is Crucial When Starting and Maintaining Your Business” for the Erie, PA retreat this spring. (More info below) I’m learning, just by asking friends and acquaintances, that maintaining friendships and relationships gets harder the older you get.
I thought that shit ended in middle school.
“She was like, ‘I’m a pusher, Cady’.” *
Friendship is important, especially for women. Admit it, girlfriends fill a void the guys just can’t. I love spending time with my husband and my male best friend, but there’s something recharging about an evening with the ladies. Something that motivates me to do better and be better than I was before the night began. But what happens when you’re ‘triggered’ by a friend or colleague? Sometimes when you’re pushed over the edge it lights a fire under your ass to work harder. But at what cost?
True friends push you, in a good way. They don’t take ‘no’ for an answer. They ask you ‘why not now?’ when you make up excuses for not taking a chance on yourself or taking that leap with your career. They see your talents and skills and want you to do better, sometimes even better than they are doing. They care about your success and happiness. Pushing can be good.
Twenty Won Female Entrepreneurs
That gentle push paid off for me, and 20 other women. The "why not now" resulted in an Amazon bestselling anthology, Twenty Won, which I created by bringing these women together to tell their stories of business resilience during 2020. I love watching the relationships that have blossomed from this project. I see some of the authors connecting over social media and some are even doing business together. Supporting one another. Being a friend. It's a good feeling!
Have you ever had a friendship or a group of friends that fizzled out? What happens when the table that was so familiar to you doesn’t have room any longer? Or maybe they all got up and found somewhere else to sit. Congressperson Shirley Chisholm said, way back in the 70’s, “if they don’t give you a seat at the table, bring a folding chair.”
Eh. I’m not one who believes in forcing relationships. And I won’t beg someone to be my friend, my colleague, or my client.
You shouldn’t either. If there isn't room at that table, get your own. No triggers. No fake friends. Your own table. You're worth it!
THIS IS IMPORTANT STUFF
And it’s driven me to share the Building Your Village presentation at the Next-Level You retreat in Erie, PA March 31 – April 1.
Some of what are going to talk about includes
In a safe space. With other women who are ready to level-up with their businesses, careers, and friendships.
Be honest… Do you ever daydream about what the Next-Level You will look like? Who is she? What does she wear? Who does she hang out with?
It’s because you’re ambitious. You have goals. Aspirations. Yeah, big ones. And you’ve been taking baby steps. Your time has come.
Picture this …
You escape to a beautiful bed and breakfast near the lake, just as winter tips over into spring …
You immerse yourself in learning from four fabulous facilitators who pour into you with their expertise AND have an open discussion with you about what you’re learning …
You discover your future self, master your energetic alignment with your dreams, talk and write about the transformation that got you where you are today, and intentionally nurture your new vibe with an up-leveled, high-vibe sisterhood.
On top of all that, some of your meals are provided, and you don’t have to make your bed!
Join me and my “A” team; Cori, Merilee, and Renee and get registered for the Next-Level You retreat today! We are keeping it small, just a dozen ladies will join us. Get all the info here.
“Get in loser, we’re going shopping.” *
xo ~ Kel
*Just two of the crazy-good quotes from 2004's Mean Girls. Totally fetch.
When I started K2 Creative, I wanted to
1. Do things MY way… and
2. Help people.
It sounds corny, but I spent years witnessing people making mistakes in their businesses. I really wanted to help. And I have helped people. Since I added visibility and public relations to my services, I have helped over fifty authors promote their books. They’re all great writers, with great stories. I have thoroughly enjoyed reading their books and promoting them.
But a few authors have truly stood out.
One of those is Dana Ziemniak. When Cori (Aurora Corialis Publishing) approached me with Dana’s story, and the opportunity to represent her, I was both heartbroken and eager to work with her. I knew her story had to be shared… everywhere. You see, Dana’s son Evan died when he was twelve. He was dared by a bully to “play” the “choking game” or “blackout challenge.” And it cost him his life.
Dana’s book, Blue is the Color of Heaven – The Story of a Boy’s Love, Strength & Beyond, is not only her way of memorializing Evan, but it’s her way of taking a stand. Dana discusses her experience getting Evan an adequate diagnosis for his invisible disabilities. Despite her medical training as a pharmacist, she felt hopeless on her journey – even after turning to his school for support. Eventually, Evan was diagnosed with ADHD, anxiety, and high-functioning autism.
But it wasn't enough.
Dana’s mission now is to raise awareness about these dangerous “games” and challenges and to save families across the nation from suffering as her family has.
And she's done just that.
Cori and I brainstorm and collaborate on every client we work on together - and even the ones we don't. She mentioned something interesting one day - instead of emailing outlets, connect with producers of local and national shows through social media and pitch them there. Hmm, not a bad idea.
A few days later, I was sitting in a nail salon and Dr. Phil was on one of the televisions. It was muted, so I couldn’t hear what was being said, but from what was on the screen I could see it was about internet bullying.
I saw it as a sign, went home and immediately started searching LinkedIn for Dr. Phil producers. I found one and sent her a private message with information about Dana’s book and Evan’s story. I ate dinner with my husband and took a walk with my sister, nothing out of the ordinary.
When I got back home, I had this message from the producer: Hi Kelli! Please give me a call at (xxx) when you have a moment.
I called her, and what she said completely blew my mind.
When she received that LinkedIn message from me, she was on the phone with a senior producer, who was telling her that they had a family back out of an upcoming filming for an episode about social media and internet bullying. The producer called to tell her they needed another family to participate. At that moment, she received an email alerting her to my LinkedIn message, to an email address she rarely uses, if ever. She isn’t certain why she even had that email open. Her next words to the producer were, “I might have a family. I just got a message from a publicist in Pittsburgh,” and read my message to her. She said they both got choked up and had goosebumps.
Me? I went a little further and started crying.
Things moved so quickly from that minute forward. I gathered information and told her I needed to contact Dana. Cori and I three-way called Dana, and thinking back, it makes me laugh; when Dana answered the phone, she told us she was in the process of medicating her cat – and started explaining what an ordeal that was at times, like her publicist and publisher calling her to chat was part of an ordinary evening. She had no idea what we were about to tell her and how this would impact everything she’s fought for in the last six years. Her husband, Matt, and daughter, Ava, were in the background asking questions and getting excited; Dana, Cori, and I were crying.
Call it what you want – fate, serendipity, chance, coincidence, luck.
I know what Dana calls it – Evan.
Fast forward a few weeks, and the Ziemniaks were on a flight to Los Angeles to film “Shedding Light on ‘The Blackout Challenge’”. They had an incredible experience and were treated so kindly by Dr. Phil’s team. They met another family on the show who lost their son to the same “challenge” just a few months prior to the recording.
And the day is here for the show to air. On Thursday, January 5, 2023, Matt and Dana Ziemniak tell Evan’s story to a national audience, on Dr. Phil. I encourage you to tune in, and find it online or on demand if you're reading this past the original air date.
I am so proud to not only know this family, but to watch Dana’s book land in the hands of families who need to read it. She was contacted by a woman in Ohio, whose 14-year-old son has a 504 plan, like Evan. This mom told Dana she’s sure that Evan will be with her at the next meeting regarding her son and his 504 plan.
We’ve seen an outpouring on social media; people reacting, commenting, and sharing our posts regarding the book, the show, and Dana’s mission. There will be more stories of people – parents, grandparents, aunts, uncles, and friends – who contact Dana after seeing the show.
Dana is convinced it’s all Evan. It’s always Evan.
And after reading Blue is the Color of Heaven and the circumstances that connected me with Dr. Phil’s people…
I believe it too.
xo - Kel
I was getting ready for bed last night and I started making a list of all things I use in a day - from shower products to hair stuff to face care and makeup and so on. It's around the two-dozen mark. Then I started to think about how many "things" I use for business... email, social media, multiple apps, and so on. I believe that having MORE of something isn't always better.
I also believe that having too many choices frustrates people. There's a famous restaurant chain, known for a certain type of dessert, whose menu is like a small novel. I like options, but a menu with pages in the teens is a bit much, don’t you think?
When it comes to having choices and getting what you need – where do you draw the line? How much of anything is too much? I’ve always been someone who likes to give people three choices of just about anything.
❓What day works best for you to have coffee? Here are 3 that work for me: ...
❓I’m planning a dinner party and here are your 3 meal options: ...
❓Time to choose a new book for book club! Please choose one of these 3: ...
(See what I did there? Three examples!)
Moving into 2023 I'm using the "three method" with K2 Creative. K3 Creative? Nah, the name is staying the same. I'm concentrating on what I know best:
👍🏻 Visibility Consulting and Strategy
👍🏻 Brand Identity and Messaging
👍🏻 Content Marketing
I'm sticking with the people I understand, "vibe with", and love to work with - they're all entrepreneurs, and most are small business owners:
⭐ Coaches and Consultants
I have learned so much in the last 2 1/2 years. So. Much. I'm not ashamed to say that I made mistakes - both in how I run my business and in some of the work I've done. It's in my nature to want to help EVERYONE. I started this firm to do just that - help people. Although it took me a little bit of time, I finally realized that I can't be everything to everyone.
And frankly, I don't want to be.
There are some changes on the horizon. Some are so subtle that many people won't even realize it. But the adjustments are important to me and the success of K2 Creative.
I have some big news for one of my clients; the announcement will be public in the first week of January 2023. Her message is so important, and the client is one of the most amazing people I've had the honor of knowing and working with. Her dream is to reach a national audience with her story - and we achieved it. This also marks a milestone for K2C and for me as a professional. It's that big. Stick around for it.
Here's where you can stay up-to-date, and find me and K2C on social (three of those too!):
Here's to choices - and making the right ones in 2023!
Kelli Komondor &