In today's competitive landscape, establishing a strong brand presence is essential for businesses and individuals alike. Whether you're a seasoned entrepreneur or a budding professional, understanding the concept of brand elevation can be the key to unlocking new opportunities and achieving greater success.

What exactly does brand elevation entail, and why is it important?

Brand elevation goes beyond mere recognition or awareness. It involves strategically positioning your brand to stand out in a crowded marketplace, establishing credibility and trust with your audience, and creating meaningful connections that resonate on a deeper level. It's about crafting a compelling story that reflects your unique values, strengths, and aspirations, then leveraging that narrative to drive growth and achieve your goals.

For businesses, brand elevation encompasses a range of activities, from refining your visual identity and messaging to developing comprehensive marketing strategies that engage your target audience across multiple channels. It's about aligning every aspect of your brand—from your logo and website to your social media presence and customer experience—to convey a consistent and cohesive story that captivates and inspires.
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For individuals, brand elevation is about cultivating your personal brand to differentiate yourself in your industry or field of expertise. It's about showcasing your skills, knowledge, and achievements in a way that positions you as a thought leader, influencer, or go-to expert in your niche. Whether you're seeking new career opportunities, building a professional network, or pursuing personal growth and development, a strong personal brand can open doors and propel you toward success.

So, how can you elevate your brand? Here are a few key strategies to consider:

Define Your Brand Identity: Clearly articulate who you are, what you stand for, and what sets you apart from the competition. Develop a brand voice and visual style that reflects your personality and resonates with your target audience.

Tell Your Story: Communicate your mission, values, and unique selling proposition. Use storytelling to create emotional connections and engage your audience on a deeper level.

Be Authentic: Authenticity is key to building credibility and trust with your audience. Be true to yourself and your brand values and strive to deliver on your promises consistently.

Remember, your brand is more than just a logo or a tagline—it's the essence of who you are and what you aspire to be. With the right strategy and support, you can elevate your brand to new heights and seize the opportunities that await.

As I navigated through the bustling streets of Pittsburgh during the St. Patrick's Day celebrations, sporting a t-shirt that read "Most Likely to Complain About the Crowds," I couldn't help but chuckle at the irony of it all. Despite the humorous jab at my aversion to crowds, the truth is that I've built my business on the foundation of networking, embracing crowds, and forging connections at countless events over the past two decades.

Networking has been the lifeblood of my entrepreneurial journey, propelling me forward and opening doors to opportunities I never thought possible. From small meetups to large-scale conferences, I've ventured into the midst of bustling crowds, armed with nothing but a smile and a firm handshake, ready to make meaningful connections.
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Now, you might be wondering, how does someone who claims to complain about crowds thrive in the world of networking? Well, let me share a little secret with you – it's all about perspective. While I may joke about the chaos of crowded events, deep down, I thrive on the energy and excitement that happens at these gatherings.

Over the years, I've honed my networking skills, learning to navigate through the sea of faces, engage in meaningful conversations, and leave a lasting impression on those I meet. Each interaction is an opportunity to learn, to grow, and to build relationships that extend far beyond the confines of a business card.

Networking isn't just about exchanging pleasantries and collecting contacts; it's about fostering genuine connections with people who share your passions, your values, and your vision. It's about forming alliances, finding mentors, and collaborating with like-minded individuals to achieve common goals.

Through networking, I've had the privilege of meeting some of the most incredible people – entrepreneurs, thought leaders, innovators – who have inspired me, challenged me, and supported me on my journey. Together, we've exchanged ideas, shared experiences, and celebrated successes, forming a network of support that continues to propel me forward.

Here's to embracing the crowds, forging new connections, and continuing to grow and thrive in the world of business networking.

Need a 'wing woman' / networking buddy? Tell me where you're heading this spring and I'll join you! 

xo
​Kel

How many times have you seen six and seven-figure promises like these?

• How would it feel to make $10,000 in unexpected revenue this month?
• Do more with less! Get your dream five-figures-a-month clients with these simple tricks - just $7!
• How I went from broke to billionaire with a $5,000 investment.

You download their freebie, end up in a sales funnel and then have to go back and unsubscribe after receiving a half-dozen emails regurgitating the same promise.

​Speaking of downloads: I'll admit it. I'm a download junkie.

If I see a free eBook on "How to...", or "Top X Ways to..." I'll grab it. It's sort of become a game. I download the free item, then kick myself because I knew the moment I started typing my email address – I was going to be disappointed. There was a promise of "Instant Success Guaranteed" or a "Secret Formula" that would be nothing more than a 12-page document (Which could’ve been 3 pages but the creator s-t-r-e-t-c-h-e-d everything to make it appear bigger than it is.) that gave little insight and a lot of crap.
 
I’ve fallen for the false sense of urgency and fear tactics. Genuine mentors and coaches respect the decision-making process, providing information and support without pressuring individuals to act hastily. Be cautious of anyone who insists that immediate action is the only path to success. Sure, you can have a limited-time offer – but telling a solopreneur who is desperate to be successful that it’s NOW OR NEVERRRRRR isn’t the way to go.

​Guaranteeing instant success is a bold claim. Those claiming their $7 download will turn any struggling solopreneur into a six or seven-figure success overnight is again, crap. Building a sustainable business takes time, effort, and a well-thought-out strategy.

Remember that your dreams and ambitions are precious, deserving of genuine support and guidance. If you've ever felt the sting of disappointment or found yourself entangled in the web of empty promises, I'm here for you. I invite you to share your stories with me. Let's turn those tales of frustration into lessons of resilience. Your journey matters, and together, we can nurture an environment where authenticity and real growth thrive. Reach out, let's chat, and let's build a community of solopreneurs supporting each other on the path to genuine success.

In this journey I’m here to Make Your Message Matter. Because it does. And so do you.

xo
​Kel

As we embrace the dawn of 2024, I find myself drawn to the word "EVOLVE" as my guiding force for the year.

This choice aligns with the core values of the Brave Women Project, specifically, the 5 Es or 5 Pillars we follow: Educate, Empower, Encourage, Engage, and Evolve. BWP is close to my heart and has allowed me to be a part of an incredible group of women who develop opportunities for women to move into brave action and to develop in four core areas: Relationships, Professional, Impact, and Wellness.

Let me share with you why "EVOLVE" encapsulates my aspirations and intentions for the year ahead.

1. Taking my agency from hourly rates to value-based programs:
In 2024, I am committed to a paradigm shift in my approach to work. I aspire to move beyond the constraints of hourly rates and transition towards value-based programs. This evolution signifies not only a shift in how I perceive my worth but also how I contribute to the success and growth of those I work with.

2. Getting more involved in partnerships with my village:
I recognize the strength of collaboration and community. This year, I am eager to forge stronger partnerships with the incredible individuals who make up my village of supporters. By aligning with businesses that complement mine, we can create synergies that amplify our collective impact and create a more supportive and interconnected network. I’ve joined an organization that fosters support and engagement between solopreneurs and I’m excited to be a part of a dynamic group of business-minded individuals.

​3. Becoming a better speaker and booking more speaking gigs:
Communication is a powerful tool, and I am dedicated to honing my skills as a speaker. By evolving into a more articulate and impactful communicator, I aim to share my experiences, insights, and knowledge on a broader stage. Booking more speaking engagements will allow me to connect with diverse audiences, fostering meaningful conversations and inspiring positive change.
 
4. Writing a book:
The written word holds a unique ability to transcend boundaries and leave a lasting impact. In 2024, I am excited to embark on the journey of writing a book. This endeavor is something I’ve wanted to do since I published Twenty Won in 2021 – and this is the year I’m doing it! I’ll be working with Cori Wamsley of Aurora Corialis Publishing beginning in January.
 
5. Participating in more mentorship opportunities:
I believe in the transformative power of mentorship, both as a mentor and a mentee. This year, I am committed to participating in more mentorship opportunities, cultivating meaningful connections, and contributing to the growth and development of those who seek guidance and support.
 
As I embrace the spirit of "EVOLVE" in 2024, I invite you to join me on this journey of growth, collaboration, and empowerment. Together, let's unlock the untapped potential within ourselves and create a ripple effect of positive change in our communities and beyond.

I urge you to book a 30-minute chat with me. I want to talk to YOU about everything evolutionary, collaborating, speaking, writing, and mentoring.

​Here’s my calendar link – and if nothing fits your schedule, email me and we will work it out.

Here's to a year of evolution and empowerment... for everyone!
xo
Kel

4. Ask for Help (Seriously, It's Okay!): Here's a little secret – people love feeling needed. So don't be shy to ask for help when you need it. Whether it's brainstorming ideas, proofreading your website copy, or just a shoulder to vent on – your village is there for you. And trust me, they'll appreciate being part of your journey.

PROOF: I feel like a million dollars when my friends ask me for help or for my opinion. Never be afraid to ask your A-Team!

5. Support Each Other's Dreams: A thriving village is a two-way street. It's not just about you and your dreams; it's about cheering on others too. When you invest in your village, you're creating a support system that's as strong as steel. Attend their events, promote their projects, and celebrate their victories. In return, you'll find them right by your side when it's your time to shine.

PROOF: If I’ve said it once, I’ve said it a thousand times – COLLABORATION OVER COMPETITION!

Building a village around your solopreneurial journey isn't just about business – it's about creating a tapestry of relationships that enrich your life. So, go ahead, DO IT with big dreams and an even bigger support system. Your village awaits, ready to turn those dreams into reality.

Let's do this together!
[email protected]

xo
Kel

Chances are if you are reading this, we have met. Maybe not in person, but we are at least connected through social media. I’m glad you’re here because I'm about to make an announcement. I am a QUEEN!

The Queen of not just Overthinking but of Analysis Paralysis​ and Imposter Syndrome. Let’s break it down.

​Overthinking. We all know what this means, but here’s the Webster version: to think too much about (something): to put too much time into thinking about or analyzing (something) in a way that is more harmful than helpful

Analysis Paralysis. This goes a little deeper: Analysis paralysis is a phrase used to describe the feeling of being unable to decide due to overthinking a problem. This often happens when you're dealing with too many variables and continually researching solutions, instead of acting and deciding.

Imposter Syndrome. If you need a definition, you must be new here. Welcome. Imposter syndrome is the condition of feeling anxious and not experiencing and celebrating success, despite being high performing. This condition often results in people feeling like "a fraud" or "a phony", doubting their abilities, and fearing “being found out”.

What’s funny about all of this is I spend most of my working hours convincing others to ditch overthinking, analysis paralysis, and imposter syndrome. I help people get their rear in gear. I give people confidence. I’m a cheerleader. 

But I can’t seem to get out of my own way.

Back in JANUARY I started working with a fantastic course creator professional to create an online course called How to Make Your Message Matter as a Public Speaker. It’s nearly SEPTEMBER and I’ve yet to launch it. Why? Because I keep re-doing things, doubting the value of what I created, and doubting myself. I’ve had a handful of people take the course as beta testers and I received positive and constructive responses. I have a list of things that were suggested I change – to which I keep adding more shit – and it sits. And sits. And sits.

What is wrong with me?

VIBE is Visibility, Influence, and Brand Elevation. Everything I’m already doing for authors, coaches, speakers, and entrepreneurs!

Visibility builds brand awareness, helps you stand out against your competition, and boosts your profitability. Having visibility will provide an opportunity for more people to hear your unique message and for you to fulfill your purpose and leave a large and lasting impact. Visibility will position you as an industry expert and thought leader.
 
Influence is the secret sauce you stir up to be seen as a leader and expert in your field. Positively influencing others leads to gaining a slew of loyal followers who will not only want to hear your unique message, but who will make referrals that can lead you to more opportunities. Influencers increase the commitment and engagement of their village of supporters and become the go-to authority.
 
Brand Elevation means you present and introduce yourself in the best light possible. In a world where everyone has a presence online, your brand needs to be elevated to rise above the noise. Having a solid strategy to guide your marketing decisions includes having a memorable brand and a broad communication plan to increase your visibility.

If your goals are:

• To expand your network and reach new audiences.
• To take control of your visibility and make a lasting impression.
• To generate leads, clients, and profit.
• To create or improve your personal brand.
• To sell your book(s).
• To get off the “social media sofa” and reach a responsive crowd and create an engaged community.
• To share your knowledge and make an impact on the lives of others.

...VIBE is for you!

If you’re spinning your wheels, please stop. Let’s talk about how one of the VIBE packages can help you move out of procrastination nation and gain the recognition you deserve.

You can see the options here, along with a few testimonials from people who have worked with me to expand their reach and develop their personal brand.

​What I do matters. What I do helps people. Now if I could just help myself. And maybe, just maybe, I'll launch my course before 2024.

xo
Kel

It’s so important for us, as women, to support one another. It’s the collaboration over competition thing. And, since it’s Women’s History Month – I want to make sure I share some ways we can be better friends, better supporters, and all-around better people to each other.

I had the honor and pleasure of being a mentor at the Pittsburgh Business Times 10th Annual Mentoring Monday. This event gathers thousands of women across 40 markets to join in a “speed mentoring” event where you get a brief time to sit across the table from a potential mentor, share your story, and hopefully get solid advice and make lasting connections. Not only was I impressed with the event set-up and organization – I was very impressed with the mentees. Their excitement and preparedness when sitting with me, as a mentor, was incredible. My biggest fear was of course sitting alone and not having anyone wish to chat with me! Can you say Imposter Syndrome? I had meaningful conversations with 10 women of all ages, career levels, and industries. This got me thinking more about mentoring and what makes someone a good mentor.
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1. Stay in your lane. I had a mentee approach me and she began talking about customer service and working in a compliance department for one of the large utility companies in the region. My mind immediately went to another mentor and very good friend, who presents an intensive workshop on customer service. While I think my CS skills are pretty darn good, I know someone who has already created the go-to course on it. I’d rather make the referral for her than try to reinvent something that she’s mastered so well! Which leads into…
2. Share your ‘rolodex’. Be willing to make introductions and find resources for your mentee. If you know someone she’d benefit from meeting, make that intro.
3. Be honest and candid. Being a mentor isn’t being a yes-woman. You can be honest, and kind, at the same time. If you feel your mentee is making a mistake or heading down the wrong path it’s your responsibility to try to redirect her. Sometimes that means saying “no” or things that your mentee might not want to hear. In this case honesty is always the best policy.
4. Be organized and make good use of your time together. No one wants to work with a scatterbrain, or waste time. Make sure your meetings are set up to be beneficial and that you get something accomplished each time you sit down with your mentee.
5. Be willing to learn from your mentee. Yes, your focus is on helping your mentee learn and grow – but what about learning from her? Your mentee may have more to offer than you realize. Make it a win-win and open your mind to new ideas shared by her.

And most importantly, BE KIND. As a mentor, it’s your responsibility to help your mentee grow, develop, make big decisions, and work on their career and future. Tell us about your mentor or mentee (or both!) experiences in the comments, or if you found this blog post on social media go back and share there.

Here’s to building great relationships!
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xo
Kel