Ahhh, summer. Warmer weather, longer days, pool parties, outside dining, and less interactions for your social media posts.
Unfortunately, it's true. A lot of people like to step away from social media in the summer. They want to focus on their families, their friends. You know, live in the moment?
But there are still products to sell, services to provide and stories to be told! A good social media plan is ever evolving. It needs to change with current events. It needs to focus on growth, goals and gaining new followers. It also should change with the seasons.
If you think about it, what you're posting in December shouldn't be the same thing you're posting in July. And this doesn't just apply to clothing brands. Seasons impact how all businesses run. If you're worried about falling behind this summer, there are ways around that.
1. Use current events to ignite your content
News never sleeps, and social media has made it easier to share new articles, feedback, and opinions. Associate your brand with what's happening in the world. Take a stand on a controversial topic. Just a few years ago “no comment” was the standard response to controversial issues, but now it seems like brands can’t join the conversation fast enough.
2. Focus on the fun!
Summer is full of fun and your social media should be too! Focus on fun things going on in the area. Share what you did over the weekend. A lot of times companies shy away from this. Trust me, people love seeing the different characters who make a company what it is.
Memorial Day, July 4th, Labor Day, and our personal favorite, Social Media Day, all take place in the summer. When brainstorming content, don’t forget to focus your efforts on the big days throughout the year. Another fun trick? The National Day Calendar gives us something to celebrate every day and it is great for generating interaction on social media.
People love a good contest. And who doesn't like free stuff?! Running a contest is always a great way to generate buzz, but it can be especially effective in the summer months. Ask people to submit photos, videos, or content. Hype up the contest all summer. It will give you great content to share and lots of engagement.
Whatever you do, remember to have fun with it! And head on over to our social accounts to see what we're up to this summer!
Here's where to find us:
~ Melissa Pravlik, Social & Web Strategist
I've been giving time a lot of thought lately. Time is a funny thing - you either have too much or not enough.
As things open back up and I'm getting out and about (still safely), I'm thinking about how slowly - and how quickly - the last 15 months or so have gone by.
I don't know about you, but I'm still using a paper calendar. It took me three tries (and about $100) to find the right one, but I found it, darn it! And, I still use my Google calendar, mostly for the reminders and so I don't have to carry the mammoth planner I ended up purchasing; I can find everything on my phone.
I have been thinking of how I spend my time. Now that I'm a business owner, I sometimes have a hard time shutting down and not working. I'm really good at making sure all client work is completed first. But when it comes to promoting and marketing K2C and the Twenty Won book, well that's often times another story. Before I know it, it's been HOURS and I haven't moved or taken a sip of water.
Do you find yourself in a "time suck" - sort of spending too much time on something that you shouldn't? Do you skip over the things you need to do and find yourself doing things you want to do?
I'm curious, when it comes to both your professional and personal lives, in the last year...
... how was your time best spent?
... what did you waste the most time on?
... if you could re-do a period of time, what would it be - and what would you do differently?
Share with me! Leave a comment or send me an email: Kelli@K2CreativeLLC.com... if you have time! ;)
xo ~ Kel