I recently had a great conversation with a colleague about our "pipelines". Who was on our list of potential clients? Which friends were we connecting and reconnecting with for referrals - BOTH ways? Which events are we going to attend (YAY!) to make new connections?
Your first step is having a strong brand and message. If you don't know what you offer - or how to relay it to potential clients - how will anyone else understand what you offer? How will they see the value you bring? I'm not just talking about a recognizable logo and flashy colors - I'm talking about overall goals, a visibility strategy, industry knowledge (including an understanding of your competitors), ideal audience targeting, and a marketing plan. We've experienced a few clients in our short time (almost 2 whole years!) as a business who depend way too much on social media as their marketing strategy. Social media is great - and we have over a half dozen social clients - but it needs to be in support of your marketing and brand strategy.
A lover of lists - I created this one to help you think about your pipeline.
And another thing... What's all this visibility talk?
Visibility builds brand awareness, helps you stand out against your competition, and boosts your profitability. Having visibility will provide an opportunity for more people to hear your unique message and for you to fulfill your purpose and leave a large and lasting impact. Visibility will position you as an industry expert and thought leader. Having a solid strategy to guide your marketing decisions includes having a professional brand and website and a broad communication plan to increase your visibility.
Where will you find visibility? And, how can we help? Book a complimentary 30-minute chat today... and Make Your Message Matter!