Let's talk VISIBILITY!
Visibility builds brand awareness, helps you stand out against your competition, and boosts your profitability. Having visibility will provide an opportunity for more people to hear your unique message and for you to fulfill your purpose and leave a large and lasting impact. Visibility will position you as an industry expert and thought leader. Having a solid strategy to guide your marketing decisions includes having a professional brand and a broad communication plan to increase your visibility.
There's nothing like positive press to move your business forward! A public relations package with K2 Creative & PR will share your company's good news with media leaders in print, digital, television, radio, podcasts, and groups such as Chambers, Professional Networking Groups, and Mastermind Organizations. Podcasts are a way to get your brand noticed, book speaking engagements, and podcasts sell books! When you engage K2 Creative & PR for an author PR package, we get your book in front of podcasts, radio & TV, and print & digital publications.
Visibility builds brand awareness, helps you stand out against your competition, and boosts your profitability. Having visibility will provide an opportunity for more people to hear your unique message and for you to fulfill your purpose and leave a large and lasting impact. Visibility will position you as an industry expert and thought leader. Having a solid strategy to guide your marketing decisions includes having a professional brand and a broad communication plan to increase your visibility.
There's nothing like positive press to move your business forward! A public relations package with K2 Creative & PR will share your company's good news with media leaders in print, digital, television, radio, podcasts, and groups such as Chambers, Professional Networking Groups, and Mastermind Organizations. Podcasts are a way to get your brand noticed, book speaking engagements, and podcasts sell books! When you engage K2 Creative & PR for an author PR package, we get your book in front of podcasts, radio & TV, and print & digital publications.
Our Most Popular Visibility & PR Packages
Pitch Perfect
Our signature service, Pitch Perfect, is for entrepreneurs who understand the importance of public relations, know they need visibility, but do not have the time or capacity to execute on their own. For a 3- or 6-month period, our team will work closely with you to design a customized strategy that includes targeted media outreach* as well as networking and collaborating with like-minded leaders in your industry to elevate your business.
We will:
We will:
- Conduct a discovery and planning call to being the engagement - The "PR Power Hour"
- Create a press / media kit (up to five pages)
- Pitch interviews with print/digital sources, television, radio, and podcasts*
- Pitch speaking opportunities – virtual and in-person*
- Research contributor article opportunities in print and online publications (blogs, magazines, newspapers)
- Create 3 emails for a Best Seller campaign
- Record-keeping for "Seen and Heard" or "Press and Media" page
- Conduct monthly :30m check-in calls to strategize, set goals, and discuss progress
Pitch Prep
This DIY package provides the deliverables and contacts** for you to run with! Send the pitches yourself, hire an intern, or assign the campaign to someone on your team*. The engagement term for this package varies, but most deliverables are in the client’s hands within 10 – 12 business days.
You receive:
You receive:
- Two calls – one at the start, one halfway through your campaign. These calls - The "PR Power Hour" - will serve as a planning session and provide a strategy for you to make the most of this DIY campaign.
- Two-to-three-page press / media kit (with 2 rounds of edits).
- One press release and two press / media pitches (with 2 rounds of edits).
- Excel spreadsheet with up to 75 contacts** in print and digital magazines and newspapers, podcasts, websites, bloggers, TV, and radio. These contacts are local to Pittsburgh and nationwide. Industries include art & literature, business & finance, children & parenting, entertainment & food, health & wellness, leisure & lifestyle, society & culture, women's interest, and more.
AUTHORS: Visibility & PR Packages and Best Seller Campaigns
When you engage K2 Creative & PR for an author package you get visibility on podcasts, radio & TV, and in print & digital publications.
Do you want to have a book signing and speak at book clubs, libraries, conferences, and other events? We can help!
Our Author PR services can range from a simple press release creation and distribution - to a full visibility campaign of up to six months of engagement with our team of professionals. We "Make Your Message Matter" and get visibility for you and your book!
Do you want to have a book signing and speak at book clubs, libraries, conferences, and other events? We can help!
Our Author PR services can range from a simple press release creation and distribution - to a full visibility campaign of up to six months of engagement with our team of professionals. We "Make Your Message Matter" and get visibility for you and your book!
*Media and press placements cannot be guaranteed.
**Due to COVID and other circumstances, contact information may have changed since media lists were purchased. Not responsible for outdated contacts within lists.
**Due to COVID and other circumstances, contact information may have changed since media lists were purchased. Not responsible for outdated contacts within lists.