Ahhh, summer. Warmer weather, longer days, pool parties, outside dining, and less interactions for your social media posts.
Unfortunately, it's true. A lot of people like to step away from social media in the summer. They want to focus on their families, their friends. You know, live in the moment?
But there are still products to sell, services to provide and stories to be told! A good social media plan is ever evolving. It needs to change with current events. It needs to focus on growth, goals and gaining new followers. It also should change with the seasons.
If you think about it, what you're posting in December shouldn't be the same thing you're posting in July. And this doesn't just apply to clothing brands. Seasons impact how all businesses run. If you're worried about falling behind this summer, there are ways around that.
1. Use current events to ignite your content
News never sleeps, and social media has made it easier to share new articles, feedback, and opinions. Associate your brand with what's happening in the world. Take a stand on a controversial topic. Just a few years ago “no comment” was the standard response to controversial issues, but now it seems like brands can’t join the conversation fast enough.
2. Focus on the fun!
Summer is full of fun and your social media should be too! Focus on fun things going on in the area. Share what you did over the weekend. A lot of times companies shy away from this. Trust me, people love seeing the different characters who make a company what it is.
Memorial Day, July 4th, Labor Day, and our personal favorite, Social Media Day, all take place in the summer. When brainstorming content, don’t forget to focus your efforts on the big days throughout the year. Another fun trick? The National Day Calendar gives us something to celebrate every day and it is great for generating interaction on social media.
People love a good contest. And who doesn't like free stuff?! Running a contest is always a great way to generate buzz, but it can be especially effective in the summer months. Ask people to submit photos, videos, or content. Hype up the contest all summer. It will give you great content to share and lots of engagement.
Whatever you do, remember to have fun with it! And head on over to our social accounts to see what we're up to this summer!
Here's where to find us:
~ Melissa Pravlik, Social & Web Strategist