Make PR a Priority in 2022

“Advertising is what you pay for; publicity is what you pray for.”

When you hear PR or Public Relations what do you think of? Many people picture a frazzled publicist frantically cleaning up the mess left behind by a celebrity. It’s so much more than that and it’s not all negative!
 
Positive Public Relations - A proper, prosperous, positive PR campaign includes outreach and connecting with:
Press and News Outlets
Social Media
Speaking Engagements
 
Negative Public Relations - Damage control includes:
Crisis Communication
Apology Messaging
Reputation Restoration

Public Relations is an important part of every marketing strategy. Sharing positive news about your organization and managing your personal brand should be at the top of your 2022 business plan. Here’s why:

• Credibility – Show off a bit! Your credibility can be solidified with a press release, print or digital story, or a speaking gig.
• Relationship Building – Let people get to know you and your brand. Build a relationship through social media or an in-person or live event or speaking engagement.
• Online Presence – Think SEO. Every time your company or your name lands on a website, that’s upping your search engine optimization game!
• Promote Brand Values – Show people what you’re about. Promote your values and people will naturally be drawn to you.
• Opportunity to Connect with New Clients / Customers – PR can bring in revenue. Every person who hears about you can be a potential client!

Rachel Rouhana | Haute Stock

​So, can you run your own press campaign? The answer is "YES"... and here's how.

But, if you’d like K2 Creative & PR to help, we have multiple packages to fit just about any budget – starting at $350! Get all the scoop here, then book a 30-minute complimentary consultation. We’ll review your current PR initiatives, or lack thereof, and determine if it’s a fit for us to work together!
 
Here’s to a new year, new goals, new accomplishments, and a new outlook on public relations!
 
​Happy 2022!
~ Kel