Five reasons you need a publicist

 “A public relations professional is a bridge builder, building long-term relationships between a company or an organization and its publics based on two-way communication.”
~ Peter Jeff, Grand Rapids, Michigan public relations practitioner
 
I have always been a cheerleader. Not an actual cheerleader (except for a few years when I was very young) but a cheerleader in the sense of being a big supporter of others. I am constantly “team everyone else”, sometimes so much so that I talk other people up more than I promote myself. 

​P.S. - One sure sign of Imposter Syndrome is downplaying your knowledge or expertise and spending time putting attention on others, even though you know you’re just as - or more - experienced and capable. I’ve written about Imposter Syndrome, a few times, if you’re interested.
 
So, what is PR?
 
“Public relations is communicating what you believe in to important audiences, at the right time, to achieve a goal.”
~ Frank Walton, vice president of Ruder Finn Public Relations (1995)
 
Simply put – it’s the positive outreach that gets individuals and organizations noticed and in front of the public and their ideal clients and audiences. Don’t think of PR and publicists as a harried individual chasing after an out-of-control celebrity. Publicists are here for the GOOD, not just to help with unfortunate events and choices. (Although, that would be sort of fun, right?)
 
WHO needs a publicist?
 
Q: Who needs a publicist?
A: All public figures need a publicist.
Q: What’s a “public figure”?
A: Any person who wants to maintain or protect their image by getting coverage via print and digital publications, podcasts, radio, speaking engagements, and the like.
 
K2C has a lot of luck with authors – both fiction and nonfiction. I think becoming an author myself led me to attracting other authors. However, besides authors, nearly every person on this earth can benefit from a public relations campaign to spread positive news about themselves or the organizations they are associated with. 

Let’s break down the five reasons PR is a necessity.
 

1. PR amps up your other marketing initiatives. A proper PR campaign drives traffic to your website and encourage people to interact with you on social media.
   
   
2. It speeds up the Rule of 7. Did you know that approximately 2% of sales are made on the first contact and that approximately 80% of sales are made on the 5th contact*? The Rule of 7 is the cycle of seven touches necessary to make a sale. While a PR campaign shouldn’t be the ‘eggs in one basket’ approach to sales, it’s a nice addition to your other campaigns.
   
   
3. It’s a launch booster! If you’re launching a business, a book, or anything that you want attention for – the best way to spread the word is with a media campaign. Promoting an event or launch with a press release is the fastest way to get the word out.
   
   
4. PR can change how people view you or your business. Don’t let folks assume who you are or what you do. Provide the right message and change what people think about your brand.
   
   
5. Credibility. Seeing your name or your organization’s name “in lights” brings credibility. Speaking, contributing articles, and being interviewed are excellent forms of PR that can promote your brand and position you as an industry expert.

 
Expanding your network during COVID hasn’t been easy – I get it. If I hear the phrase “Zoom fatigue” one more time…

But, it’s not all a lost cause! You can still successfully promote yourself, your book, your company’s expansion, and all the good stuff that’s happening with a simple PR campaign. And, since so many people can benefit from a campaign, I’m offering a special for the month of February 2022.


Get the details on the Pitch Prep Package then, book a call with me and let’s get started!
 
And by the way this offer, for now, is only available to our newsletter subscribers and blog readers AND we are only accepting three clients for this package to provide the most value.
 
Let’s talk!
xo
Kel
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*Source: SMEstrategy.net