Public Relations and Ambassador & Influencer Marketing with K2 Creative
Visibility Consulting & Strategy for Authors, Coaches, and Speakers
When you work with K2C we "Make Your Message Matter" and put you on stage (or on screen) with audiences who want to hear your unique message. Position yourself as a thought leader and industry expert by presenting at in-person and virtual events. Our clients have shared their knowledge with hundreds at conferences, retreats, workshops, panel discussions, universities, chambers, and libraries - and on podcasts, radio, and television.*
Speaking can bring you more:
✔️Credibility, Visibility, and Influence
✔️Leads, Reach, and Connections
✔️Confidence, Travel Opportunities, and Cash Flow
Our visibility strategy services can range from a simple press release creation and distribution - to a full visibility campaign with our team of professionals. We consult with you on how to deliver your message to the right audience, how to find the right niche for your book or your signature talk, how to network for success, and what to share on social media.
Speaking can bring you more:
✔️Credibility, Visibility, and Influence
✔️Leads, Reach, and Connections
✔️Confidence, Travel Opportunities, and Cash Flow
Our visibility strategy services can range from a simple press release creation and distribution - to a full visibility campaign with our team of professionals. We consult with you on how to deliver your message to the right audience, how to find the right niche for your book or your signature talk, how to network for success, and what to share on social media.
Visibility Consulting and Strategy can include:
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Consulting
⭐Visibility / Media Relations Planning ⭐Interview Prep & Media Training ⭐Conference, Summit, Retreat, Tradeshow, and Networking Support |
Strategy
⭐Press Releases & Media Pitches ⭐Outreach & Research ⭐Promotional Packages = Media Kits / Press Kits / Fact Sheets ⭐PowerPoint Presentations ⭐Speech Writing ⭐Social Media Strategy |
Hey, Author!
So you're doing it! You're writing (or you've written) a book. Congratulations! Working with individual authors and with those who publish with Aurora Corialis Publishing, K2 Creative has promoted over a dozen books and helped over 50 authors get those books in the hands of those who need it most! When you think about visibility and publicity for your book, ask yourself:
⭐ WHAT makes your book unique and special?
⭐ WHO is your audience?
⭐ WHY do they care about your message?
⭐ HOW will you reach them?
⭐ WHERE do they 'hang out'? What podcasts, blogs, publications, and social media platforms are they following?
⭐ WHEN is the best time to reach them?
Having a solid marketing plan, reasonable expectations, and reachable goals is vital when promoting your book. Ready to get started? Here's a workbook to complete before you head over to the Author Questions form. Both of these resources will help you visualize how your book will impact others and help you nail down your realistic - and big - PR goals. Once you complete the Author Questions, we will be in touch!
⭐ WHAT makes your book unique and special?
⭐ WHO is your audience?
⭐ WHY do they care about your message?
⭐ HOW will you reach them?
⭐ WHERE do they 'hang out'? What podcasts, blogs, publications, and social media platforms are they following?
⭐ WHEN is the best time to reach them?
Having a solid marketing plan, reasonable expectations, and reachable goals is vital when promoting your book. Ready to get started? Here's a workbook to complete before you head over to the Author Questions form. Both of these resources will help you visualize how your book will impact others and help you nail down your realistic - and big - PR goals. Once you complete the Author Questions, we will be in touch!
We work with all genres! Click on the covers for more information.
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Social Media (and more!) Best Practices for Authors
I sat down with Cori Wamsley of Aurora Corialis Publishing to talk about social media best practices for authors, especially those writing nonfiction. We cover why a social media presence is important for authors, what platforms are recommended for an author, when an author should start talking about their book, and more! What we’ve found is that, even though many of our authors already have an online presence, they need a little help working their book into it. And, if you don’t have an online presence yet, it can be doubly confusing and frustrating! Check it out and let me know your thoughts! ~ Kelli
Ambassador & Influencer Marketing
Ambassadors vs. Influencers - What's the difference?
A Brand Ambassador publicly promotes a brand (or multiple brands) via social media and in the public. They have the power to influence people's decisions because, most times, they are also Influencers. An Influencer is someone who typically has a large social media following and generates a lot of engagement when they post. Ambassador Marketing is best for product-based services, but can be a fit for service-based organizations as well!
A Brand Ambassador publicly promotes a brand (or multiple brands) via social media and in the public. They have the power to influence people's decisions because, most times, they are also Influencers. An Influencer is someone who typically has a large social media following and generates a lot of engagement when they post. Ambassador Marketing is best for product-based services, but can be a fit for service-based organizations as well!
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Brand Ambassadors are often responsible for:
⭐ Creating Brand Awareness ⭐ Audience Engagement ⭐ Generating Leads |
Ambassador Marketing can include:
⭐Research & Strategy - finding the right Influencers ⭐Pitch Copywriting ⭐Outreach & Introductions |
If you have a product and want to connect with social media influencers, let's talk! We research and reach out to the right Influencers to help support your marketing and branding efforts. Whether Instagram, Facebook, Pinterest, LinkedIn, or TikTok - target the people who are making waves and engage them to introduce your product to their legions of followers!
These are some of the authors, speakers, and coaches we work with.
Click their photos for more information.
Renee DeMichiei Farrow, Results with Renee - Coach & Author
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Merilee Smith, Coach with Merilee - Coach & Author
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Cori Wamsley, Aurora Corialis Publishing - Publisher, Multi-bestselling Author
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Amy Hooper Hanna, Amy Hooper Hanna & Associates (AhHA!) - Coach & Bestselling Author
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The small, but important, print:
* Media and press placements and speaking engagements cannot be guaranteed. Due to COVID and other circumstances, contact information may have changed since media lists were purchased. K2 Creative is not responsible for outdated contacts within lists or for cancelled engagements. Some placements listed are paid media outlets.
* Media and press placements and speaking engagements cannot be guaranteed. Due to COVID and other circumstances, contact information may have changed since media lists were purchased. K2 Creative is not responsible for outdated contacts within lists or for cancelled engagements. Some placements listed are paid media outlets.